How to Sell Photos on iStock
There are two types of photography available in the photography market and they are assignment photography and stock photography.
Stock photography is when one takes photographs with the intention of finding a future buyer or buyers if the images are generic enough to be used to convey a concept or subject.
Photographs taken of a predetermined subject for a specific client are referred to as assignment photographs. Many times assignment photographs can’t be used by other clients.
A leading global market research company has carefully reviewed the global still photography market and concluded that it will likely surpass USD 4 billion by 2020, growing at a compound annual growth rate of over 7%.
Obviously, the stock photography market is a big business, and the need for generic and useful stock images isn’t going away anytime soon, no matter what some social stock companies try to do.
Both professional and even amateur photographers generally can sell either type, and while assignment photography typically provides sufficient compensation for their base costs, many photographers find assignment photography to be more often self-limiting in the potential for reasonable profit.
Stock photos, however, while generally commanding a lower price, can sell much more often and to a greater global market. A good stock photography company to sell your stock photos is http://www.istockphoto.com, which is owned by Getty Images, Inc.
How to Sell Photos on iStock
The basic requirements for earning a respectable income in stock are: shoot consistently, shoot competitively, and have a good understanding of the needs of the collection and the market. Staying in touch with representatives of your chosen company generally, affords you insight into the needs of the market.
The top earning and most successful photographers always take it a step further:
Photograph a variety of subjects to diversify their image portfolio. This ensures the ability to seize a range of sales and to keep from competing against themselves.
Know what clients want. They analyze their image sales data very closely to take advantage of additional shoots (in a different way) of their best sellers and they always use top selling locations and models.
Photograph with a strategy to fill content gaps and holes.
Spend a significant amount of time in pre-production creating an effective shoot list that prioritizes top selling subjects.
Model a shoot with an end client in mind. It is important not only to know clients’ concept and subject needs but also to create a composition that gives the other potential clients flexibility for copy and cropping.
If you think you might want to try your hand at earning a living with stock photography, it’s a good idea to know what kind of photography interests you and in what aspect of photography you have talent for. As you hone your skills, you can start to accumulate an asset of valuable photos that are very marketable.
Beautiful landscape pictures or images of endangered wildlife make great subjects, although these subjects are covered very well by thousands of photographs.
The pictures of your flower garden, or the travel pictures you took of your vacation, or photographs with a signed model release, even the pictures you shot of someone using a smartphone, or typing on a tablet can all be potential stock photos. Always strive to make your images unique in some fashion to guarantee that no one can go elsewhere for better photos than you.
Commonly a blog website or magazine may be doing a feature article on gardens or on the dangers of driving while using a cell phone. A newspaper might need pictures of the local coastline. Take pictures of everything. Photos you have about emergency police actions can be quite profitable. Other highly popular stock photo subjects also include certain types of plants, food, cars, boats, and sports. Create a photo library with varied images at high resolution. With your great stock photos, the income possibilities are endless and you can always create new ways of expressing a popular concept.
Often, however, photograph buyers often don’t have the time or the inclination to expend much effort when buying stock images. So basically you need to find someone who will market and sell your photos for you. Think about this – the larger and better known the website, the less time a photo editor will have to spend looking for the best photo and the greater chance your stock images will be viewed and purchased.
In picking out an online photo agency to sell your stock images you are looking for ease of use and obviously affordability. You will need to be able to sell your stock photos and the interaction with the website which must be one that is not only easy for you to upload your stock photos, but most importantly is also easy for those who wish to buy any stock photos.
With the advent and global scope of the Internet, the simple business of buying stock photos and selling stock photos has greatly increased. Whether you are a budding amateur or a professional stock photographer, the potential for making a good profit from selling stock photos is easily substantial enough to warrant your attention. I hope this article inspires you to do so!